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Explore Conservation
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In 1996, based on our own experience and borrowing the best practices of our colleagues and partners, The Nature Conservancy developed a new approach to conservation—one that translated our broad mission into a more specific articulation of common purpose and direction. We call that framework Conservation by Design.
Today, Conservation by Design is the foundation of all our work. It shows us where to work, what to conserve, what strategies we should use and how effective we have been.
Over the past decade, we have learned a great deal by applying Conservation by Design. By stepping back and assessing biodiversity and threats over broad areas of land and water, we are better able to set priorities. By more systematically analyzing threats and their root causes, we can design more effective strategies. Together, these two improvements help us achieve more progress in meeting our mission for every dollar we invest.
Conservation by Design has served to unify our organization and inspire us to achieve more effective and higher-leverage conservation. It is also the foundation of how we intend to achieve our goal for the year 2015: to work with others to ensure the effective conservation of places that represent at least 10 percent of every major habitat type on Earth. Conservation by Design offers an approach that can be used not just by The Nature Conservancy, but by all those who wish to effect conservation change in their countries or communities.
With this 10th anniversary edition of Conservation by Design, The Nature Conservancy is celebrating how far we’ve come while challenging ourselves to do much more to achieve lasting conservation around the world.
Nature picture credits (top to bottom, left to right): Photo © Lindsey P. Martin (Owl clover at Antelope Valley, CA); Photo © Harvey Payne (Bison bull).
